Design and execute a marketing campaign to reach a real audience. Kids learn about target audiences, messaging, creative assets, and campaign strategy. Persuasion, creativity, and analytical thinking applied to a real marketing project.
Ages 8–14 · Project guide · 3 skill levels
Your child runs a real campaign for something: works out who it is for, writes the message, makes the posters and posts, then puts it in front of people. The feedback comes back and usually it says the message was not as clear as they thought.
Pitching, pricing, failing, and trying again. These are the skills no school subject teaches but every adult life needs. One small business taught at home beats a hundred worksheets on "economics."
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Designed by a teacher with 15 years of classroom experience, now homeschooling her own kids.
