Marketing Campaign Creator

What they are actually learning.

Your child runs a real campaign for something: works out who it is for, writes the message, makes the posters and posts, then puts it in front of people. The feedback comes back and usually it says the message was not as clear as they thought.

• Critical Thinking: Researching who the audience actually is instead of assuming
• Persuasion: Crafting a message built to move a specific group of people
• Design Thinking: Making visuals and words work together across the campaign assets
• Adaptability: Reading the response and reworking the campaign from it
• Creative Thinking: Finding an original angle rather than copying what they have seen