Customer Discovery Challenge

Conduct real customer interviews, gather honest feedback, and use it to make a business idea better. Kids learn the most important entrepreneurship skill: listening before building. Research, communication, and critical thinking in one hands-on challenge.

What's Included

• Customer interview planning guide
• Question design and interviewing tips
• Feedback analysis and pattern finding
• Idea refinement based on real data
• Pivot or persevere decision framework

Every Project Guide Includes

• What this activity builds: clear learning focus
• Materials needed (minimal or none)
• Before you start: parent-friendly guidance
• Step-by-step instructions to follow along
• 3 flexible levels: Explore / Develop / Extend
• Support tips and conversation starters

Why Families Love It

• Low prep. Open and follow along on any device
• Reusable year after year, with a different experience every time
• Works for one child or five, multi-age friendly
• Curiosity-driven, not curriculum-driven
• Flexible: use one activity a day or one a week
• Real-world skills through real-world experiences

Best For