Customer Discovery Challenge

What they are actually learning.

Your child interviews real people about a real idea, before building anything. The hard part is asking questions that get honest answers instead of polite ones, then finding the pattern across what people said. Sometimes the data says the idea is wrong, and deciding what to do with that is the lesson.

• Research: Designing questions that get real data rather than agreement
• Communication: Asking, listening properly, and following up on what they hear
• Empathy: Understanding the need behind what people actually say
• Critical Thinking: Finding patterns, testing assumptions, and drawing a conclusion that holds
• Entrepreneurship: Turning what they learned into a decision about the idea itself